Due to high demand from television networks, software developers, film studios and video game designers, the DVD replication industry is growing at a good pace. Advertising agencies are also gradually turning towards DVD duplication to distribute press kits, product promotions and sales materials.Technology has progressed a great deal to be able to deliver these services in an innovative and helpful way, and also reducing the problems of piracy.One of the most creative developments in DVD replication is the introduction of Flex DVD. This is a very thin disc that can’t be damaged, even when it is bent or scratched. As Flex DVDs are thinner than a normal DVD, they can be used for a variety for reasons, unlike a DVD. For instance, as they are resistant to cracks and breaks they can also be used on the front of magazines and posted in the mail.The DVD replication industry is putting a lot of effort into preventing illegal DVD replication. There is an urgent need to come up with ways to protect copyrighted material, as there are millions of pounds being lost because of the piracy industry. There are several methods being used which stops video content from being copied to DVD and computers.The latest developments have demonstrated that the DVD replication industry has much more to it than just finding new and innovative ways to copy DVDs.