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    Ink Jet, Thermal, Silk Screen & Litho Printing

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    A complete range of packaging for your CD/DVD
     
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    Double Vision Duplication

    Duplicators and Drives

    April 26, 2010
    Posted in Double Vision DVD — Written by DoubleVision

    Although all duplicators available on the market can do direct reader to writers duplication, there are disadvantages of doing so, namely, the reader will wear out faster and the data transfer is less reliable. Imaging if you had to burn 500 CDs from a 1-to-7 duplicator, the reader will have to read 72 times. The more the reader reads, the faster the optical head ages. As the laser head ages, it will be more difficult for the reader to read data from the CD master. One common problem found on desktop PC is that for the same CD it could be read on one computer but not on other. That is probably caused by the aging laser head that fails to read data. Although a CD-ROM reader is very inexpensive now but changing one can be a daunting job for non-technical personnel. The solution to this is to store the CD masters on an internal hard drive. This way the reader will only need to read once and the data transfer from a hard drive to the writer is much more reliable.One X for CD is 150KB per second. So for a fully loaded CD-ROM with 650MB, it will take about 87 seconds for a 52X writer to complete the burning. The formula is 650 x 1024 ÷ 150 ÷ 52 = 87. As far as DVD, one X represents 1380KB/sec. With this rate, a fully-loaded DVD master with 4.7GB will require about 893 seconds (about 15 minutes) for a 4X writer to complete the burning. Again, the formula is 4.7 x 1024 x 1024 ÷ 1380 ÷ 4 = 892.8. The actual time will be longer because of the lead-in and lead-out. On the other hand, most of the time the master is not fully loaded so the numbers above are the extreme cases. Your burning time will be the function of how full the master is and what type of media you are using. Some media, although advertised for certain speed, may not be able to attain the rates it was advertised and the duplicator will try to burn at lower speed to ensure the integrity.Although making a duplicator to crack the copyright protection scheme isn’t really difficult from the technical point of view, most duplicator manufacturers, including New Cyberian Systems, Inc. do respect the hard work of the content authors or owners. If you try to copy copyright protected CDs or DVD’s, the duplicator will most likely complain. Even there is no copyright protection on most masters, you should be aware of the consequence of potentially breaking the copyright laws.

    Creating a CD

    April 20, 2010
    Posted in Double Vision DVD — Written by DoubleVision

    Consider your intended audience. Is this compilation for yourself? Your friends? A significant other? Select music that will challenge the listener. There’s not much point in making your grandmother a CD of the best death metal from 2001 (unless she likes it, of course), but she may enjoy listening to a compilation of rare recordings of her favorite jazz artists emotion or message. Pick music that you like and appreciate. How much you enjoy making the mix will be apparent in the final package.Don’t always focus on a genre and a theme. Putting widely different tracks in a compilation can add contrast for the listener. Be flexible. Collect a set of tracks as a rough draft for the CD with the expectation you may decide not to include some of them.Play around with the arrangement of the tracks. Think of the mix tape as a prolonged listening experience. You don’t want the listener to get bored or skip songs. The first few tracks should grab the listener and get their attention. Group slower or softer songs together and then gradually build up momentum to more upbeat songs. A fast/heavy song might not go well after a soft, acoustic oneFinalize your track arrangement and listen to the version a few times, making necessary adjustments. Feel free to remove some tracks and add others. It’s possible that you may realize new tracks you’d like to add late in the process.Burn the CD now that you’re happy with the compilation. Try making some cover art or liner notes intended for your audience. If you’ve been using MP3s, keep a specific folder for your mix and name it appropriately.Then if you want copies of the disc, you can send it to a CD duplication/ CD replication company who will copy it for you. Most CD duplication / CD replication company’s can fulfill all your requirements, such as helping you with the design for artwork as well.

    Driving your marketing with Digital Media in Direct Mail

    April 12, 2010
    Posted in Double Vision DVD — Written by DoubleVision

    Attracting repeat sales depends on much more than simple brand loyalty. Marketers need to encourage more, and more, and incentivise more. As such marketers of major motoring and travel brands are constantly trying to find new ways to entice customers through their glossy brochures and printed mailers. A combination of digital and printed media can help maximise opportunities to communicate brand awareness and product content on a promotional CD or DVD. Whilst CDs and DVDs are perceived to be high-value items, they are visually appealing and cost a lot less than you may think. The perfect shape, flexibility and light weight mean they can be a very accessible and cost effective way of demonstrating your brand, whether it may be it a new car launch or a video tour of the latest holiday destination.CD’s and DVD’s really can help to bring your brand to life and deliver in depth content to your customers in a new and interesting way. You may want to add to the appeal by including a competition on the disc, perhaps after the end of playing your message you offer an opportunity to win a holiday or an exclusive test drive. Create a direct link to your website; the disc can be the perfect catalyst for directing people to your full range on-line. The possibilities are endless, your discs can be programmed with direct links to special parts of your website, such as virtual tours or interactive brochures ideal for marketers who are looking to bring their online offers closer to their consumers.Many companies are already using CD and DVD mailers, but usually with traditional bulky packaging or containers made of environmentally unfriendly materials.The Postcard disc is just one solution where we carefully consider a balance of economical and environmental issues in addition to finding the best ways to increase customer uptake.With a Postcard disc the CD or DVD is much more than only a data carrier, it is the message itself.