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    What is CD mastering and how does it help to enhance music?

    May 12, 2011
    Posted in CD mastering — Written by DoubleVision

    Generally, you may never know about this fact, but the audio or the music which you listen to has to undergo several steps before the final product is out on your music system, whether it is an iPod or a standard CD player. These steps are very important because they make the music much better than before. After recording the song, a CD mastering process helps the final product to be much more enjoyable.The process of CD masteringCD mastering is performed after recording the final song or audio in the studio. There is no doubt that the singers and the musicians have done a great job in making a song but there are still some final touch ups that can improve quality. The CD mastering engineers will process the recordings and remove any unnecessary disturbances or unwanted blank spaces, which improves the overall presentation of the songs.They make sure that the volume of the recorded music or song is constant and they also delete minor pops and clicks that are also recorded at the time of the recording. Basically, the job of the CD mastering engineer or the company is that they have to listen through the audio carefully and make it as errorless as possible.Finally, the end product is clean and easy to listen to and gives you a good representation of the artist or the singer.

    How to increase the effectiveness of Direct Mail

    March 7, 2010

    Making a sale depends on much more than simple brand loyalty. Marketers need to encourage more, and incentivise more. As such marketers of major brands are constantly trying to find new ways to entice customers through their glossy brochures and printed mailers.A combination of digital and printed media can help maximise opportunities to communicate brand awareness and product content on a promotional CD or DVD. Whilst CDs and DVDs are perceived to be high-value items, they are visually appealing and cost a lot less than you may think. The perfect shape,exibility and light weight means they can be a very accessible and cost effective way of demonstrating yourbrand, whether it may be it a new car launch or a video tour of the latest holiday destination.CD’s and DVD’s really can help to bring your brand to life and deliver in depth content to your customers in a new and interesting way. You may want to add to the appeal by including a competition on the disc, perhaps after the end of playing your message you offer an opportunity to win a holiday or discount.Create a direct link to your website; the disc can be the perfect catalyst for directing people to your full range on-line. No need to wait in the hope that customers may enter your website by chance or via one of the many search engines. The possibilities are endless, your CD or DVD can be programmed with direct links to special areas of your website, ideal for marketers who are looking to boost the interactivity with theirconsumers.Many companies are already using CD and DVD mailers, and undertaking CD replication or DVD replication but usually with traditional bulky packaging or containers made of environmentally unfriendly materials.The Postcard disc is just one solution where you can carefully consider a balance ofeconomical and environmental issues in addition to finding the best ways to increase customer uptake.With a Postcard disc the CD or DVD is much more than only a data carrier, it is the message itself.  CD replication or DVD replication is the process used to manufacture these discs with the finish being professional, and slick and will get your message across.

    High Quality CD’s can get your music career on track

    March 1, 2010
    Posted in CD Duplication,CD mastering,CD Replication — Written by DoubleVision

    So your band recorded a new track and it sounds really great. You realise that this could be the thing that can get you into the music industry. All you need to do to see this dream become a reality is make several copies and hand it out to different recording labels, and your band could probably sign your first deal ever. Are you thinking about making those CD copies at home? If you are, you will need to reconsider that decision.Why should you not make those copies at home?Only one word can explain why those CD copies should not be made at home – Quality. If you want your CD’s to be the best quality then it is best not to copy these at home. All recording companies look for a great quality CD,. So where should you go to get the CD’s copies? Your safest bet is a CD replication company if you are looking for quality CD copies. These companies provide the best CD replication services so that every CD copy sounds professional and original.Additional benefits from CD replication companies.Quality is not the only thing these companies can provide. They can provide graphic design for your artwork, for the actual onbody print and any paper parts that may be required, First impressions count when your trying to get that break and deal you deserve. They can also offer you a massive variety of packaging options from jewel cases with paper parts, dig pack to bespoke specially designed packaging. Replication companies also have a faster turnaround rate which is why they are perfect for the job to give you that professionally finished CD to catch people eye.

    The three steps of CD mastering

    November 25, 2009
    Posted in CD mastering — Written by DoubleVision

    CD mastering is all about editing and enhancing the quality of audio data with the help of high-end equipment. Basically, the professionals level up the sound and loudness of the CD without distorting it, which makes the final product sound better and clearer.CD mastering stagesAssembly editing – After the recording is completed, the CDs are transferred to a digital editor who is also known as a sound engineer. The tunes are arranged in order and the sound engineer also places proper space between each of the cuts. The start and end cuts are faded which gives a professional touch to the audio. Throughout the session any unwanted pops, clicks and other noises are fixed.Sweetening – In this stage, the engineers use devised signal processors such as compressors, equalisers and limiters, which will help in avoiding an overloaded cutter head. According to the requirement of the music, the level of clarity is raised and audio smoothness is added to the CD. The main aim of this stage is to enhance the overall quality of the CD.Output – After the assembly editing and sweetening stages, the finished music tracks are converted into CD data for mass production. This process includes CD replication or duplication services. It completely depends on the requirements of the clients.CD mastering helps in enhancing the audio mixes so that they sound as good as possible. So, before distributing any music CDs in the market, you cannot afford to ignore the most important service, which is CD mastering.

    Why is CD mastering necessary?

    November 11, 2009
    Posted in CD mastering — Written by DoubleVision

    CD mastering is included in the post-production process where the recorded audio will be transferred to its final master form and then the number of copies are produced and manufactured. Basically, CD mastering is a process in which the engineer builds a consistent sound by adjusting several settings like EQ levels, compression and unwanted background noise.The advantages of CD mastering The benefits of CD mastering are noticeable when you listen to audio before and after the mastering process. The audio which is not mastered has an unclear sound and there could also be some distracting sounds in the background. Even the volume of the sound may vary between tracks. Thus, professional CD mastering can help you to make the audio clearer and delete the disturbance which is not noticed by the recording team.Everyone likes to listen to perfect audio tracks, and with mastering you can have just that. A CD that has not been mastered can not be said to be completed properly. This is why mastering is so important.

    CD mastering makes your music better

    September 3, 2009
    Posted in CD mastering — Written by DoubleVision

    The music which you like to listen has to go through many technical and recording steps. There are many talented artists and music bands out there; however what makes their CD sound so perfect? The answer is very simple, as all the music and songs which you hear need to be processed before it is released in the market. This process is called CD mastering. In this process there are many enhancements done to make the music more enjoyable.CD mastering is the last step which is done before the music is produced on mass. There is no doubt that the singers and the musicians have made an outstanding piece of art but this recording needs to be checked and then it is released in the market accordingly.What does CD mastering do?It makes sure that the volume is perfect and it is constant. The recording needs to sound right before it is released to the general public. Any minor errors are removed from the audio. It is a duty of the CD mastering company to hear the recordings clearly and thoroughly. They need to check that all the tracks are properly aligned and ensure that the overall sound is perfect.

    The importance of a CD mastering engineer

    May 4, 2009
    Posted in CD mastering — Written by DoubleVision

    If you are an upcoming recording artist or a band that hopes to hear your own songs played on the radio, then it is vital for your rough mix to be mastered well. The most easy and popular way of doing this is by hiring the services of a CD mastering engineer.Professional CD mastering engineers can make any decent mix sound excellent. There are many things that CD mastering engineers do to improve the sound and volume quality of your CD. They work with the recording artist to decide the order of the songs that will appear on the CD. They also equalise the volume of the different instruments in the songs across the CD and add more clarity and definition to them.CD mastering engineers adjust the intros and ends of each song on the CD and if required also edit any part that is not required. The time between the songs is also adjusted and if any other effects are required, these are added.The way that your music CD progresses depends greatly on the order in which the songs are arranged or placed. If songs that sound similar are placed in a row, it can suggest limitations in songwriting or convince listeners that the artist has a restricted songwriting and singing range.CD mastering engineers transform a rough mix into a superior sounding album, which is ready for public distribution. They improve your CD by adjusting its audio and sound levels and placing the songs in a way that brings out the best in your music.

    Steps of CD mastering

    April 21, 2009
    Posted in CD mastering — Written by DoubleVision

    CD mastering is a unique process of enhancing the audio quality of your CD and editing it on high-end music production equipment, so that the sound of your CD is improved. Audio CD mastering plays a major role in making your album sound like a professional recorded CD rather than a demo CD. When you master a CD, it packs a bigger punch, and has more clarity.CD mastering is a complex process that is done by a professional CD mastering engineer. The correct CD mastering can make your album sound even better. The basic steps of CD mastering are as follows:Assembly editingThe album is transferred to a digital music editor and the songs are arranged in a specific order. In addition, the spacing between the songs is corrected and additional sounds like clicks, pops and other noises are eliminated.SweeteningHere, the clarity, smoothness, punch and impact of the album is increased or decreased depending on the requirements. The main aim is to enhance the overall intensity and clarity of the CD. The difference in the sound quality of the album is huge and can be noticed by even casual listeners.OutputThe finished and polished music tracks are converted to the required media for mass production, usually recordable CD. The master CD disc can be heard by you and if liked, can be approved for CD replication.

    The importance of a CD mastering engineer

    April 3, 2009
    Posted in CD mastering — Written by DoubleVision

    If you are an upcoming recording artist or a band that hopes to hear your own songs played on the radio, then it is vital for your rough mix to be mastered well. The most easy and popular way of doing this is by hiring the services of a CD mastering engineer.Professional CD mastering engineers can make any decent mix sound excellent. There are many things that CD mastering engineers do to improve the sound and volume quality of your CD. They work with the recording artist to decide the order of the songs that will appear on the CD. They also equalise the volume of the different instruments in the songs across the CD and add more clarity and definition to them.CD mastering engineers adjust the intros and ends of each song on the CD and if required also edit any part that is not required. The time between the songs is also adjusted and if any other effects are required, these are added.The way that your music CD progresses depends greatly on the order in which the songs are arranged or placed. If songs that sound similar are placed in a row, it can suggest limitations in songwriting or convince listeners that the artist has a restricted songwriting and singing range.CD mastering engineers transform a rough mix into a superior sounding album, which is ready for public distribution. They improve your CD by adjusting its audio and sound levels and placing the songs in a way that brings out the best in your music.